Did you know that SUBStitution has been around for a quarter of a century?

ADHIS, DRDC, DSWS and NCDEA. How about NSWFA, RIRDIC and AIFST? Confused yet? SUBStitution has been ‘mooooving' around the dairy maze for so long that the multitude of dairy acronyms has become second nature to most in the office.

SUBStitution has recently completed a major project for one of its clients, the Dairy Industry Association of Australia (DIAA). The project involved digitally scanning 219 issues of the Australian Journal of Dairy Technology, and making more than 1,500 scientific and research papers available through the DIAA's new website. To celebrate, SUBStitution staff members were invited to Victoria's Government House on 15 February.

No matter what medium you use for communicating with your clients - a newsletter, a brochure or a website - it sends a clear message about your organisation. We've all visited websites that are like the Marie Celeste: there's evidence of past life, but no signs of recent activity.

Thanks to all of you for your warm comments about the Smoko collection of jokes from Bestwool/Bestlamb, a publication SUBStitution has been helping produce for the past 10 years. We're glad we were able to bring you a bit of holiday cheer! If you didn't receive your Smoko e-mail in December, download the Smoko here (pdf 560Kb).

Two recent projects have been a departure from SUBStitution's stable of agriculture, food and health publications.We have ventured into musical education and hunting!