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What's with the name?

The SUBStitution logo was designed in 1984 by the 'press boys' at the Shepparton News as a farewell present when Anne Burgi left to set up SUBStitution as a locum service for regional newspapers.

The typeface, Korinna, is German jugendstil (Art Nouveau) serif type, first released by the H. Berthold AG type foundry in 1904. A revival was designed in 1974 by Ed Benguiat and Vic Caruso for the International Typeface Corporation (ITC). Their version provided an increased x-height and multiple weights.

Korinna was a famous female poet who lived in Greece in the 6th century BC.